FCC Announces New TCPA Revocation Order For Unwanted Texts
The TCPA Lawyers at The Lyon Firm are reviewing new FCC Telephone Consumer Protection Act guidelines on revoking consent for unwanted robocalls and robotexts. Contact our legal team to discuss illegal telemarketing and consumer protection violations. We have filed numerous TCPA lawsuits on behalf of plaintiffs nationwide and we offer free consultations and case reviews.
What is the new FCC TCPA Revocation Order?
Starting on April 11, 2025, the FCC is enacting a new rule under the TCPA that requires companies to honor consent revocation requests for robocalls and text messages within 10 business days. Experts in the field say this is particularly important for companies using automatic lead generators and AI robocalls, and recommend that they pay close attention to the major potential impacts of the new FCC TCPA revocation order.
The FCC rule aims to give consumers greater control over their ability to withdraw consent for receiving future marketing communications. Under the order, companies can send a one-time text confirming a revocation request within five minutes, but cannot include any attached marketing information.
TCPA violations can result in fines ranging from $500 to $1,500 per robocall or text message, depending on whether the violation is found to be willful or negligent. As usual, businesses must not place calls to numbers on the National Do Not Call (DNC) registry.
How does this new order differ from the existing laws? The FCC’s new requirements will now prevent businesses from requiring consumers to use a specific method to revoke their consent. Consumers must be able to withdraw consent using any “reasonable means” that clearly conveys their request to stop receiving further calls or messages.
The FCC has identified several standardized keywords that include the following: “stop,” “quit,” “revoke,” “opt out,” “cancel,” “unsubscribe,” and “end.” These requests must be received and honored as explicit consent revocation requests.
Previously, companies who engaged in robocalling and other intrusive telemarketing schemes had flexibility in processing opt-out requests. The new rule, however, mandates compliance within 10 business days of receiving a revocation request. The rule also expands the definition of consent revocation, noting that withdrawing consent for one type of robocall or text message applies to ALL robocalls and texts from that particular sender.
In cases where consumers have signed up for multiple types of messages, businesses may ask for clarification about which messages they wish to unsubscribe from. But if the consumer does not respond, the request must be interpreted as revoking consent for ALL robocalls and texts from that specific sender.