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Birth Choice of San Marcos Data Breach Investigation

Data Privacy Lawyers at The Lyon Firm are investigating the alleged Birth Choice of San Marcos data breach that may have impacted the sensitive personal data of tens of thousands of California residents. Contact our attorneys to learn more about this particular data security incident or other ongoing litigation. We represent clients in all fifty states and offer free consultations.

What Happened at Birth Choice of San Marcos?

On October 16, 2024, Birth Choice of San Marcos filed a notice of data breach with the Attorney General of California after discovering that a third-party vendor, National Diagnostic Imaging, experienced a cyberattack. Birth Choice has explained that the incident resulted in an unauthorized party being able to access sensitive medical and personal information.

If you receive a data breach notification from Birth Choice of San Marcos or National Diagnostic Imaging, it is critical to understand the security risks related to a data security incident. A BirthChoice filing with the Attorney General of California provides more details on what led to the breach, and letters to individuals will provide more specifics.

In March 2024, National Diagnostic Imaging, a radiology group, allegedly experienced a data security incident that impacted the company’s ability to access certain files on its network. NDI did not notify BirthChoice until August 2024.

The breached personal information varies depending on the individual, but could include the following:

  • Name
  • Date of birth
  • LMP
  • Pertinent clinical information
  • Biometrics

Birth Choice of San Marcos is a non-profit pregnancy medical center based out of San Marcos, California. BirthChoice provides confidential services for men and women on medical issues related to pregnancy and sexual health. The clinic offers ultrasounds, post-abortion care, pregnancy testing, and adoption information.

The Lyon Firm believes that any entity that collects and stores your personal data has a duty to properly protect it with robust IT security. Should they fail and suffer a data breach, they should be held accountable for any losses.