Cincinnati, Ohio Consumer protection and Data Breach attorney reviewing the role of data brokers and class action data privacy lawsuits
Consumer data is a hot commodity. It is very valuable, and seemingly more difficult to control. It is common knowledge that our personal data is routinely bought and sold by companies that have collected our personal information. What can we do about it? Consumers regularly offer their information to those they do business with, and other times companies take advantage of consumers.
Data brokers collect information from a variety of sources, and in the age of digital marketing, personal data is very valuable. But these data brokers and the companies that distribute your personal data may be operating unlawfully. Victims of data theft and have their personal information sold may have a claim, and can seek to file data privacy lawsuits to recover compensation.
Joe Lyon is a Cincinnati, Ohio Consumer protection attorney filing invasion of privacy and class action data privacy lawsuits for plaintiffs nationwide. Call The Lyon Firm to discuss your case with a highly-rated data breach lawyer.
By buying data or collecting public records, data storage companies and data brokers can compile a very good profile on individuals. Data can indicate buying patterns, personal interests, personality attributes, physical traits and more.
Internet browser cookies and Web site trackers are used in target marketing. If you were wondering how advertisers know so much about you, be aware that data analytics and marketing algorithms have gotten quite advanced.
Data brokers make it difficult for everyone to protect themselves, but they are required to provide some information about opt-out systems in some cases. If consumers wish to keep their data out of third-party data collectors’ hands, they may even have to contact each one directly with a request.
There are also “primary” data holders like Big Tech companies such as Amazon, Facebook, or Google. These companies collect a huge amount of detailed personal data from each of their users.
Companies sell data to other businesses that specialize in the following:
Data collection companies are numerous, and they serve a variety of purposes. They may use information to locate people or to mitigate risks of a loan. The data economy is a massive industry at the moment, and not enough is done to rein in the way they manage personal data. As a result, personal data is often stolen or sold to those who wish to use that information illegally.
Data privacy lawsuits have been filed on behalf of many clients over the last decade. Some high-profile examples include:
Many consumers in the U.S. still fail to understand the huge scope of personal data collected on them, according to a recent survey by the Pew Research Center, although almost everyone thinks it is important to protect personal data and to hold companies accountable when data is sold and misused.
If you’re concerned about how a company has mishandled your personal data, you can file a complaint with the Federal Trade Commission (FTC), and you contact an attorney to review your case. Complex data breach litigation can be easier to digest with the help of a legal professional.
If you have been a victim of a data breach or an invasion of privacy, and have questions about the legal remedies and current class action data privacy lawsuits, contact The Lyon Firm at (800) 513-2403. You will speak directly with Mr. Lyon, an Ohio data privacy lawyer, and he will help you answer these critical questions.