Privacy Lawsuits & Big Tech Data Brokers - Cincinnati, Ohio
« Back to Blog

Privacy Lawsuits & Big Tech Data Brokers

Cincinnati, Ohio Consumer protection and Data Breach attorney reviewing the role of data brokers and class action data privacy lawsuits

Consumer data is a hot commodity. It is very valuable, and seemingly more difficult to control. It is common knowledge that our personal data is routinely bought and sold by companies that have collected our personal information. What can we do about it? Consumers regularly offer their information to those they do business with, and other times companies take advantage of consumers.

Data brokers collect information from a variety of sources, and in the age of digital marketing, personal data is very valuable. But these data brokers and the companies that distribute your personal data may be operating unlawfully. Victims of data theft and have their personal information sold may have a claim, and can seek to file data privacy lawsuits to recover compensation.

Joe Lyon is a Cincinnati, Ohio Consumer protection attorney filing invasion of privacy and class action data privacy lawsuits for plaintiffs nationwide. Call The Lyon Firm to discuss your case with a highly-rated data breach lawyer.

The Risks of Personal Data Storage

By buying data or collecting public records, data storage companies and data brokers can compile a very good profile on individuals. Data can indicate buying patterns, personal interests, personality attributes, physical traits and more.

Internet browser cookies and Web site trackers are used in target marketing. If you were wondering how advertisers know so much about you, be aware that data analytics and marketing algorithms have gotten quite advanced.

Data brokers make it difficult for everyone to protect themselves, but they are required to provide some information about opt-out systems in some cases. If consumers wish to keep their data out of third-party data collectors’ hands, they may even have to contact each one directly with a request.

There are also “primary” data holders like Big Tech companies such as Amazon, Facebook, or Google. These companies collect a huge amount of detailed personal data from each of their users.

Companies sell data to other businesses that specialize in the following:

  • Public record searches
  • Immigration data            
  • Background information
  • Predictive marketing
  • Consumer information modeling
  • Direct marketing
  • Digital marketing
  • Social media campaigns
  • Loan assessments
  • Directory services
  • Tenant screening
  • Targeted consumer mailing lists
  • Data distributors
  • Identity theft protection
  • Fraud risk mitigation
  • Insurance analytics
  • Employment screening
  • People search Websites
  • Identity verification
  • Credit reporting
  • Ad targeting
  • Digital media platforms
  • Cross device advertising

Class Action Data Privacy Lawsuits

Data collection companies are numerous, and they serve a variety of purposes. They may use information to locate people or to mitigate risks of a loan. The data economy is a massive industry at the moment, and not enough is done to rein in the way they manage personal data. As a result, personal data is often stolen or sold to those who wish to use that information illegally.

Data privacy lawsuits have been filed on behalf of many clients over the last decade. Some high-profile examples include:

  • Facebook: Facebook Inc. has been ordered to face a data privacy lawsuit, filed by plaintiffs seeking damages for Facebook letting third parties such as Cambridge Analytica access Facebook users’ private data. Cambridge Analytica accessed data for around 87 million Facebook users. Plaintiffs say Facebook misled them into thinking they could keep control over personal data. Plaintiffs are seeking $35 billion. Facebook has also settled for millions over face-recognition technology, used without the consent of users.
  • Apple: Apple Inc. has been sued by a class of plaintiffs who claim the company is unlawfully disclosing and selling information about customers’ iTunes purchases and other personal data.
  • AT&T was sued for selling customer location data to third parties for profit.
  • Uber: Last year, Uber paid $148 million in a settlement to plaintiffs who alleged the ride-sharing company covered up a 2016 data breach, where hackers stole 25 million customers’ and drivers’ personal information.

Ohio Data Privacy Attorney

Many consumers in the U.S. still fail to understand the huge scope of personal data collected on them, according to a recent survey by the Pew Research Center, although almost everyone thinks it is important to protect personal data and to hold companies accountable when data is sold and misused.

If you’re concerned about how a company has mishandled your personal data, you can file a complaint with the Federal Trade Commission (FTC), and you contact an attorney to review your case. Complex data breach litigation can be easier to digest with the help of a legal professional.

If you have been a victim of a data breach or an invasion of privacy, and have questions about the legal remedies and current class action data privacy lawsuits, contact The Lyon Firm at (800) 513-2403. You will speak directly with Mr. Lyon, an Ohio data privacy lawyer, and he will help you answer these critical questions.

Contact us today.

%d bloggers like this: