
To put it mildly, AI systems are hungry for data. Chatbots and AI algorithms learn intuitively from real user information. All of our online behavior is already teaching AI how to think, and the critical question for our privacy attorneys at The Lyon Firm is whether we actually agreed to it. Contact us to learn more about current AI investigations.
Companies have seemingly tried to confuse consumers with vague statements like "enhancing user experience" or "service improvements," when they try to sell informed consent. Our attorneys find that deceptive. Legal experts and privacy regulators have spent the last few years trying figure out agree what constitutes meaningful consent.
There are four elements that have often been referenced, which can include bring properly informed and understand what's happening with your data, knowing precisely which data gets collected and how it's used, having legitimate alternatives without penalty, and knowing full well what you're authorizing. That criteria is at least a good start.
Behavioral psychology studies show that consumers rarely modify default settings, either because they don't know how to, or because we believe that whatever configuration comes out of the box is likely best for our intentions with a product.
Tech companies exploit this predictable behavior when they pre-select data collection options and hide opt-out controls deep behind convoluted menus. By the time consumers realize what's happening, their information has already fed their models for months. Some pre-selected settings opt us into training their models. You might see it in the menu sidebar called "Help improve our services," or something else that sounds rather innocent.
But privacy advocates and regulators say automatic opt-in mechanisms are often deceptive practices. Modern privacy standards demand explicit opt-in consent, not in a hidden tab.
Your phone apps collect an astonishing amount of data. Some us us have fitness trackers that collect location data and speakers that capture any audio fed into the microphone.
Companies that run these apps may repurpose your fitness data for completely different uses, which could be illegal. It's called function creep when data originally collected for customer support suddenly is used to train chatbots.
The Lyon Firm sees a legal problem if users consented to customer service data retention but never agreed to AI training purposes. In our opinion, this violates consent boundaries.
AI companies love updating their terms of service, requiring new permissions and sneaking new data collection rules into the mix. Some interpretations of the law says they cannot legally change the rules retroactively. If a company collects your data under specific terms, they can't automatically apply those new permissions to previously collected information. Users must receive clear notice before old data gets repurposed, and companies that ignore this principle face class actions and regulatory enforcement.
Traditional data collection is typically limited because it can always be delated and managed. AI training operates on completely different principles because once data gets fed into a model, the cat is out of the bag forever. There is a permanence because once that system is trained, the influence will carry on indefinitely.
Many consumers still think about their data as being stored away in static databases, and not something that could reproduce their private information in unexpected contexts. These same individuals, misinformed or misled, are more likely to agree to any terms of consent thrown at them. The other consumers that hold out, may have no choice in the end because an app may not even function unless you agree to their terms.
We believe simply that your data belongs to you, and companies must respect that. We expect Big Tech to keep pushing the boundaries and we are prepared to push back with lawsuits. The deliberately confusing toggles and the retroactive policy changes applied to old data can create a valid claim and we expect to hear from educated consumers who wish to stand their ground.
If AI systems are trained on your data without proper informed consent, or if companies misled you through dark pattern interfaces we are eager to hear from you.
Your personal information is valuable and unique and we aim to keep it yours alone. Contact our privacy attorneys to learn more about taking legal action following AI data consent violations.
Taking the first step doesn’t have to be complicated. In just a few minutes, you can share the basics of your case, and our team will guide you from there: